Nice to meet you,

A Digital marketer from Kerala, India with an M.A in English Literature and a certification in Digital Marketing, I am from Kollam, Kerala(India) I bring together creativity, strategy, and an eye for detail.

I’ve worked on SEO, social media, and content campaigns that blend data with imagination. Whether it’s optimizing websites, writing content that connects, or crafting campaigns that convert, I love finding smart, human-centered ways to get results

Outside of work, I’m curious, observant, and always chasing ideas whether through books, films, or the latest marketing trends.

If you’re looking for someone who can turn insights into impact, and words into results, you’ve found the right person.

I am Samyuktha

About me....

I hold a Master’s degree in English Language, Literature, and Folklore (2021–2025), along with a Professional Diploma in Digital Marketing (2024). My academic journey gave me a strong foundation in critical thinking, communication, and cultural analysis, which I now channel into creating impactful and human-centered marketing strategies. To strengthen my digital expertise, I earned certifications in SEO and Google Ads Search, equipping me with the ability to design, optimize, and scale performance-driven campaigns.

Professionally, I’ve worked as a Digital Marketing Executive at Euro Overseas Study Abroad Consultants (2025) and as a Digital Marketer at IES Bank Coaching Centre (2024). These roles allowed me to develop hands-on experience in marketing strategy development, branding and positioning, lead generation, and digital campaign execution. I’ve worked across various channels, from managing social media platforms and building content calendars to conducting in-depth market research and analyzing campaign performance.

Over time, I’ve built a strong skill set that spans multiple areas of digital marketing, including:

Search Engine Optimization (SEO) – On-page, off-page, and technical optimization for higher visibility.
Search Engine Marketing (SEM) & Social Media Marketing (SMM) – Creating, managing, and scaling
Content Marketing & Copywriting – Crafting engaging blogs, website content, and ad copies tailored to audiences.
Email Marketing – Designing, segmenting, and optimizing campaigns for improved engagement and conversions.
Google Analytics & Data Interpretation – Tracking performance metrics and translating insights into actionable strategies.
Market Research & Consumer Insights – Understanding trends and customer behavior to inform decision-making.
Branding & Positioning – Building brand identity and voice across platforms.
Communication & Presentation – Effectively pitching ideas and strategies to both teams and clients.
Team Collaboration – Working across departments to align marketing goals with business objectives.

This blend of academic depth, professional experience, and technical expertise helps me create marketing solutions that are not just data-driven but also creative, engaging, and meaningful for the target audience.

Over time, I’ve built a strong skill set that spans multiple areas of digital marketing, including:

Project 01

1. Digital Marketing for Euro Overseas Education Consultants.

Objective: To generate leads and improve brand visibility for students seeking education abroad, focusing on Ireland consultations.

Key Duties & Responsibilities:

Designed and executed WhatsApp Business bulk messaging campaigns to reach prospective students.
Created Meta lead ads with clear CTAs, ensuring accurate audience targeting.
Drafted engaging ad copies and posts, highlighting study opportunities and visa consultation services.
Developed a landing page to streamline lead capture and track ad results effectively.
Assisted the website team and in managing Google Search Console, improving website indexing and visibility.
Coordinated with the counseling team to align campaign messages with student needs.

Tools & Skills Applied:

Meta Ads Manager, WhatsApp Business, Google Search Console, Copywriting, Campaign Analytics.

Outcome:

Boosted inquiries about Ireland education programs and improved brand reach among target students.

Project 02

2. Digital Marketing for IES Bank Coaching Centre

Objective: To increase student enrollments for online SSC, RRB, and Bank exam classes through optimized digital campaigns.

Key Duties & Responsibilities:

Managed and optimized the WordPress website, integrating Rank Math SEO plugin for better search rankings.
Researched keywords and applied SEO strategies to drive organic traffic.
Created engaging blog posts and optimized content to highlight coaching programs.
Designed ad creatives and promotional materials using DaVinci Resolve for advanced editing.
Planned and monitored social media campaigns, ensuring consistent brand presence.
Drafted compelling ad copies and captions to connect with students preparing for competitive exams.

Tools & Skills Applied:

WordPress, Rank Math SEO, DaVinci Resolve, Social Media Marketing, SEO, Content Writing.

Outcome:

Improved website visibility, enhanced social media engagement, and contributed to increased student registrations.